Advertising Excellence Contest winners announced

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The table below lists the daily and weekly newspaper winners in the 2016 CNPA Advertising Excellence Contest. Judge’s comments appear in the right column. Some entries did not receive judge’s comments. Use the search box at the top right of the table to quickly locate your publication.

Better Newspaper Contest daily and weekly winners

Better Newspaper Contest campus winners

NewspaperPlaceCategoryName of EntryStaff CreditJudge’s Comments
Acton Agua Dulce News3rdMulti-Color Ad — 1/4 page or largerLe Chene French CuisineGayle Joyce, Amanda Garcia and Mike Crabtree
After Five2ndBlack & White Ad — 1/4 page or larger530 CollectiveRon HarringtonEye catchy, simple and easy to read.
After Five3rdBlack & White Ad — 1/4 page or largerPaesano DaysRon HarringtonGood design and grabs the eye.
After Five2ndCreative ROP AdCheesecakes UnlimitedRon HarringtonGood color and copy
After Five4thMulti-Color Ad — 1/4 page or largerVintage Wine Bar & RestaurantRon Harrington
After Five2ndCommunity Event Special SectionMountain Magic ChristmasRon Harrington
After Five4thCommunity Event Special SectionTehama District FairRon Harrington
Antelope Valley Press1stBlack & White Ad — 1/4 page or largerKarl’s Hardware Holiday SavingsBarbara Joseph
Antelope Valley Press2ndBlack & White Ad — 1/4 page or largerAntelope Valley Fairgrounds Flea MarketKaren Bennett
Antelope Valley Press3rdBlack & White Ad — 1/4 page or largerAntique AsylumBarbara Joseph
Antelope Valley Press1stCommunity Event Special SectionFuture LeadersAntelope Valley Press Staff
Antelope Valley Press3rdCommunity Event Special SectionPoppy FestivalAntelope Valley Press Staff
Antelope Valley Press4thCommunity Event Special Section2016 Senior ExpoAntelope Valley Press Staff
Antelope Valley Press1stCommunity History Special SectionAntelope Valley ScrapbookAntelope Valley Press Staff
Antelope Valley Press1stNiche Product — Non-MagazineWelcomeAntelope Valley Press StaffThis mammoth “Welcome To …” edition is something every newspaper person should see. THE most comprehensive, informative and entertaining guide to a community I've ever seen. At over 190 pages, this massive edition has detailed content on every aspect of life in the Antelope Valley. Advertising support is excellent with a creative use of directories as a major revenue stream. This is the absolute definitive source on the Antelope Valley.
Antelope Valley Press1stAdvertising Marketing PackageAntelope Valley Press Special Section Marketing MaterialsAndrew Hutchens
Antelope Valley Press1stSingle Classified Display AdPalmdale Regional Medical CenterMayra OrtizClean layout and muted colors provides an oasis of calm on what can be very busy classified pages.
Antelope Valley Press2ndSingle Classified Display AdValley-Hi Toyota Black FridayKaren BennettAs good as you’re likely to get in a full-page ad for an auto dealer. Strong, attention-grabbing top and six large, easy-to-read featured vehicles.
Antelope Valley Press3rdSingle Classified Display AdLancaster Honda Black FridayKaren Bennett
Antelope Valley Press2ndPlus Advertising IdeaPigskin Football PicksAndrew HutchensThis promotion offers fun for readers each week through the football season and advertisers can play the game while their ad receives excellent visibility as part of the weekly contest page.
Antelope Valley Press4thCreative ROP AdHigh Desert Medical GroupAngel Flores
Antelope Valley Press4thMulti-Color Ad — 1/4 page or largerHigh Country Feed & PetsKaren Bennett
Antelope Valley Press1stSingle Self-Promotion Ad or SeriesAntelope Valley Press House AdsAndrew HutchensA fine selection of self-promotion ads. All explain the benefit, ask for the order, and offer a prompt to buy. Clean ads, easy to read. Small testimonials for classified are excellent prompts. Well deserving of First award! Congrats!
Antelope Valley Press3rdEntertainment Special SectionAntelope Valley FairAntelope Valley Press Staff
Antelope Valley Press1stNiche Product — MagazineAntelope Valley Lifestyle MagazineAntelope Valley Press StaffVery inviting cover, great local content, very nice design
Brentwood Press2ndCreative ROP AdHearing Services of AntiochAnne RayThe dog photo in this ad is wonderful! Readers can’t help but see this ad and smile! Simple message done in a fun way. I’m sure this advertiser received many comments and hopefully a lot of new business. Great ad!
Brentwood Press3rdCreative ROP AdHann OrthodonticsAnne RayChildren’s smiles are always a welcome image and this ad does a great job with the group photo of smiling kids. This ad gets lots of reader attention as a result of the strong graphic. Small ad with a lot of impact!
Brentwood Press1stCommunity Event Special SectionBVAL Football PreviewEric Kinnaird, Sherrie Hamilton, Debra Janis, Anne Ray, Teri Fitzhugh and Lonnie TapiaGreat page headers, content and use of color.
Brentwood Press2ndMulti-Color Ad — 1/4 page or largerDel Sol EnergyDebra Janis and Greg RobinsonGood headline and color
Chino-Chino Hills Champion1stPlus Advertising IdeaZika VirusLinda Fenner, Pat Walton and Bruce WoodSimply a terrific public service. Well done.
Desert Review1stBlack & White Ad — 1/4 page or larger“Our children, their future,” Social Services AdNoel Bravo and Stella JimenezGreat layout and graphics draw the viewer in.
Herald News1stPlus Advertising Idea2016 Herald News CalendarSonja DawkinsNice, easy-to-use, colorful calendar.
Lassen County Times1stMulti-Color Ad — 1/4 page or largerLassen County FairBob MahenskiGood use of color
Lassen County Times3rdCommunity Event Special SectionSanta’s Sleigh DaysLassen County Times StaffA great community event at Christmas time and a nice way to showcase local businesses and promote the “shop local” theme. Lots of in-paper promotion with advertising and editorial support. The special section is chock-full of local advertising making this promotion a successful one!
Lassen County Times4thCreative ROP AdTown & Country Real EstateJill Atkinson and Elizabeth Ingram
Ledger Dispatch3rdMulti-Color Ad — 1/4 page or largerTaste of AmadorSarah Tullus and Ledger Dispatch StaffClean and simple use of color and graphic
Ledger Dispatch4thMulti-Color Ad — 1/4 page or largerSweet PeaSarah Tullus
Ledger Dispatch1stCommunity Event Special SectionTaste of AmadorLedger Dispatch StaffA very nicely done section featuring strong photography (great black and white photos!) and simple but effective layout and design help make a upscale presentation that compliments this charitable event. Lots of ad support too. A fun evening for the community and a great way to showcase local businesses.
Ledger Dispatch2ndCommunity Event Special SectionPlaid FridayLedger Dispatch StaffA great “Black Friday” option for promoting local businesses. Good photography and layout featuring each community, great local business feature stories and strong ad support make this section a winner!
Ledger Dispatch2ndNiche Product — MagazineHoliday MagicLedger Dispatch StaffA solid holiday magazine with some creative layouts.
Ledger Dispatch1stCreative ROP AdBuster SaysSarah TullusGreat graphic
Ledger Dispatch3rdCreative ROP AdHow the Grinch Stole ChristmasSarah TullusColor and good graphic
Ledger Dispatch1stEntertainment Special SectionAmador County Fair Guide 2016Ledger Dispatch Staff
Petaluma Argus Courier1stPlus Advertising IdeaPetaluma Heritage — Families in BusinessKarleen Arnink Pate and John BurnsAn excellent advertising opportunity for local family owned businesses to tell their story in a unique format where they receive a photo, story and an ad in a special tabloid edition just for family-owned businesses. Great community oriented section that I'm sure to please local readers.
Record Gazette2ndCommunity Event Special SectionCherry Festival Official ProgramRecord Gazette StaffBeautiful layout and vibrant use of color. Very festive and cheerful.
Record Gazette4thCommunity Event Special SectionVeterans ExpoRecord Gazette Staff
Record Gazette2ndPlus Advertising IdeaRecord Gazette CouponsRecord Gazette Staff
Rosamond News4thBlack & White Ad — 1/4 page or largerVote Ad: Gary Van DamGayle Joyce and Amanda GarciaVery simple to the point ad with good design. The problem is the category is Black and White ads and it is full color.
Santa Babara Independent1stMulti-Color Ad — 1/4 page or largerNectar Restaurant Color AdSanta Barbara Independent StaffVisually stunning, the artwork says everything the ad needs to say to the reader.
Santa Babara Independent3rdMulti-Color Ad — 1/4 page or largerPriced Out: Santa Barbara Housing ForumSanta Barbara Independent StaffSimple and direct with a very nice layout.
Santa Babara Independent2ndPlus Advertising IdeaLocals’ Brew BracketSanta Barbara Independent Staff
Santa Babara Independent3rdPlus Advertising IdeaStaycation contestSanta Barbara Independent Staff
Santa Babara Independent1stCreative ROP AdTri-County ProduceSanta Barbara Independent StaffOutstanding photography makes this ad a winner! Using fresh vegetables for an ad border says what this business is all about without words. The message was strong, simply written and the letter was a touching message from a family owned business. Made me want to shop there.
Santa Babara Independent4thCreative ROP AdJenny Schatzle ROP adSanta Barbara Independent Staff
Santa Barbara Independent1stNiche Product — Non-MagazineReal Estate sectionSanta Barbara Independent Staff
Santa Barbara Independent2ndNiche Product — Non-MagazineEducation Issue, Nov. 10, 2016Santa Barbara Independent Staff
Santa Monica Daily Press1stMulti-Color Ad — 1/4 page or largerDowntown Santa MonicaDarren Ouellette
Santa Monica Daily Press2ndSingle Self-Promotion Ad or SeriesSanta Monica Daily Press Home DeliveryDarren OuelletteSimple and to the point. This ad delivers its message quickly with no frills. Good color photo makes the attractive and easy to see on a page.
Santa Monica Daily Press1stCommunity Event Special SectionSkechers Performance Los Angeles MarathonDarren OuelletteA comprehensive guide to everything you need or want to know about the LA Marathon. Graphics are wonderfully informative and easy on the eye. Support from advertisers is excellent generating over 60 pages for photos, graphics and text. Professional layout and design as well. Support from the community is evident too, with letters from local elected officials and sponsors. The detail put into this section is outstanding. Congratulations to all involved!
Santa Monica Daily Press1stEntertainment Special SectionTwilight Concert SeriesDarren Ouellette
Santa Monica Daily Press1stNiche Product — Non-MagazineSanta Monica Most Loved GuideDarren OuelletteGood art,great layout and strong graphics
Santa Ynez Valley Star1stPlus Advertising IdeaSYV Star Best Plus AdvertisingRaiza Giorgi, Shana DeLeon and Aimee Reinhart Avery
Press-Banner3rdCommunity Event Special Section17th Annual Art, Wine, and Beer Festival and Car ShowPress-Banner Staff
Press-Banner1stCommunity History Special Section50th Anniversary of Scotts Valley: History, Fireworks, Festival, 4th of July ParadePress-Banner Staff
Shasta Lake Bulletin2ndMulti-Color Ad — 1/4 page or largerFriday Night in the ParkRon HarringtonVery catchy graphics and fonts. Playful and enticing.
Shasta Lake Bulletin3rdCommunity Event Special SectionVeterans Day ParadeRon Harrington
Shasta Lake Bulletin1stNiche Product — MagazineShasta Lake and North State Visitors GuideRon Harrington
Sonoma County Gazette2ndMulti-Color Ad — 1/4 page or largerFine Tree Care back cover ads in the Sonoma County GazetteVesta CopestakesAmazing artwork, ads are visually pleasing and educational
The Ark1stNiche Product — Non-MagazineGenerosityHenriette Corn
The Ark2ndNiche Product — Non-MagazineBack to SchoolHenriette Corn
The Ark3rdNiche Product — Non-MagazineHomeHenriette Corn
The Gridley Herald4thNiche Product — Non-MagazineDiscover GridleyThe Gridley Herald Staff
The Intermountain News1stMulti-Color Ad — 1/4 page or largerPit River Casino “You’re Invited …”Craig HarringtonVery vibrant. Nice use of color and design.
The Intermountain News1stCommunity Event Special SectionFall FlingThe Intermountain News Staff
The Intermountain News2ndEntertainment Special SectionAfter FiveThe Intermountain News Staff
The Intermountain News2ndNiche Product — Magazine2016 Visitors GuideThe Intermountain News Staff
The Press Democrat1stAdvertising Campaign combining two or more platformsLake County DestinationKarleen Arnink Pate and Rebecca Pate
The Record2ndCommunity Event Special Section2016 Stockton Auto Show sectionJason LaMasters and Deitra Kenoly
The Record2ndNiche Product — Non-MagazineThe Current — March 2016Jason LaMasters, Jason Ente, Deitra Kenoly and Karen BakhteganA highly creative product using color, beautiful photography, and cutting edge graphics / layout showcasing local artists is fun and informative. Using a local artists art for the cover sets the tone for this interesting feature publication. Strong advertising support allows this publication to reach up to 60 pages or more.
The Record3rdNiche Product — Non-MagazineOutlook 2016 — Moving ForwardJason Ente, Deitra Kenoly, Mike Klocke and Don BlountThis annual broadsheet section focuses on the area’s prosperity outlook.Large photos support editorial features on all aspects of life in San Joaquin County. Advertising support is strong with good use of directory ads to help build revenue. Nicely done. Informative and attractive section. Good job!
The Record2ndAdvertising Campaign combining two or more platformsOh Baby! 2016Jason Ente and Deitra Kenoly
The Signal3rdPlus Advertising IdeaEl NiñoThe Signal StaffA brilliant idea, well executed. Nice range of advertisers and a great public service.
The Signal4thPlus Advertising IdeaDUIThe Signal StaffCertainly counts as a novel or unusual idea. And again, I like the public service aspect.
The Signal1stCreative ROP AdDUI PageThe Signal Staff
The Signal2ndCreative ROP AdChiquita Canyon Thank YouThe Signal Staff
The Signal3rdCreative ROP AdCounty of Los AngelesThe Signal Staff
The Signal2ndMulti-Color Ad — 1/4 page or largerPhat and JuicyThe Signal Staff
The Signal3rdMulti-Color Ad — 1/4 page or largerBrew-LeThe Signal Staff
The Signal3rdSingle Self-Promotion Ad or SeriesTop 51The Signal Staff
The Signal2ndCommunity Event Special SectionVoter GuideThe Signal StaffA complete voter’s guide including the newspaper’s endorsements. Strong advertising support from local politicians and good editorial content on candidates. Useful and informative section I'm sure readers used prior to voting.
The Signal3rdCommunity Event Special SectionEl NiñoThe Signal Staff
The Signal2ndEntertainment Special Section661 Guide — BurgerThe Signal Staff
The Signal4thEntertainment Special SectionFood and EntertainmentThe Signal Staff
The Signal2ndNiche Product — Non-MagazineEl NiñoThe Signal StaffVery original with a great front page graphic
The Signal3rdNiche Product — Non-MagazineVoter GuideThe Signal StaffGood idea,needed more ads.
The Signal2ndNiche Product — MagazineTop 51The Signal StaffGood design, seemed to focus on a specific audience.
The Signal1stDigital AdThe Glow SpotThe Signal StaffClever use of color for the advertiser (The Glow Spot).
The Signal3rdDigital AdSanta Clarita Valley Auto Dealers AssociationThe Signal StaffPacks a lot of information into the ad without seeming overcrowded. Nice use of color.
Turlock Journal1stNiche Product — Magazine209 MagazineHank VanderVeenSuperb attention to detail, clean and creative layout throughout the 124 (!) pages, well-written and interesting stories, and, of course, lots of well-designed ads puts 209 Magazine in the top spot in this category.