By Daniel Cásarez
Dawn Paduganan, executive director for Private Label Solutions and of Local.com, provided a long list of revenue-saving online strategies that allow businesses the opportunity to reach out to more audiences.
Internet advertising models like the popular Pay For Click banner ads, are becoming the norm due to their effectiveness and efficiency, she told a CNPA Press Summit audience Friday afternoon. The idea behind Pay For Click is that a business only pays when an online user "clicks" on the banner.
"Deal of the Day" banner ads also are easy marketing tools, Paduganan said, calling them an exceptional idea for small businesses to expand their audience.
Other sites, said Paduganan, like TurnHere, create professionally produced Internet video without the expensive price tag. TurnHere visits the client and produces a custom-made video for use on the Internet. It's affordable and it works, according to Paduganan. In exchange, TurnHere hopes to gain more business from the client.
Another idea is online interaction through reviews from advertisers' best customers. A restaurant benefits from the added stimulation produced from the online visits.
Daniel Cásarez is a reporter for Vida en el Valle in Fresno.
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