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Newspaper digital audience
The digital audience engaged with newspaper content reached a new peak in January 2015, totaling 173 million adult unique visitors. The count is a 19% increase from the 146 million unique visitors measured by comScore in January 2014.
The latest data also revealed:
- Those who use only mobile devices, rather than desktop or laptops to consume newspaper digital content increased 73% from January 2014 to January 2015, and amounts to more than 68 million unique visitors.
- The largest growth among mobile-only users was among young women age 18-24, which more than doubled (155%), to 8.2 million unique visitors in January 2015 from 3.2 million in January 2014.
- Overall, the newspaper digital media reached more than eight in ten (82%) online adults in the US in January this year.
- The net reach of newspaper digital content was highest among women age 25-34 (91%) and among men 34-44 (also 91%).
For more info, please call or email Cecelia Drake at 916-288-6011.