To protect and serve the common interests of its newsmedia members, to help members inform and thereby strengthen their communities, and to foster the highest ideals, ethics and traditions of journalism, a free press and the news profession.
We do all the heavy lifting and you get the results! Whether it’s mapping your current sales for a meeting or analyzing and creating a targeted buy for hundreds of newspapers. We’re there to help.
We start by gathering information from over 1,100 newspapers about their insert products. Each newspaper sets their own rules for distribution about each product and this includes nearly everything you can think of – zips and zones, different rules for each day, different shipping addresses for each product/day. It gets pretty hairy sometimes – certainly more than any advertiser would want to keep up with.
The fun part comes in where your request is delivered to you as a targeted plan for your insert advertising. You can get this information in a number of ways. Mapping, targeted reports based on geography, demographics or an overlay of your sales information – just ask and we’ll put together a plan tailored to address your needs. We specialize in multiple locations in multiple markets.