To protect and serve the common interests of its newsmedia members, to help members inform and thereby strengthen their communities, and to foster the highest ideals, ethics and traditions of journalism, a free press and the news profession.
Planning/Negotiating: CNPA Advertising Services can assist you in all aspects of your campaign planning. We will provide demographics and zip code coverage reports by store locations whether you need 5 stores or 1400 stores. CNPA will negotiate rates upon your customized criteria or develop a plan for you. CNPA will provide research services in areas of interest for you to review and make your buying decisions. In addition, CNPA services can provide contract tracking and customized sales reports. CNPA services can be customized to meet the need of any client.
Fulfillment: Once the campaign is decided, CNPA will provide an electronic quote via email confirming run dates, rates, ad sizes, captions, desired position, billing instructions, material delivery and any special messaging you need. Once approved, CNPA will email the insertion orders out to the media. Signatures are required as proof of receipt and confirmation, eliminating most billing discrepancies.
Ad Distribution: CNPA offers several options for distribution of your ad material. All options save time and money!
Billing and Cash Processing: Once your advertising has run, CNPA Advertising Services will collect all the invoices, tear sheets, digital reports, email blast reports and screenshots. We confirm all the run dates, rates, ad sizes, captions and media. Once completed CNPA will create just one invoice for your. Once payment is received, CNPA will send individual checks to each vendor in your buy.
One Call … One Order … One Bill!
“When we are booking multiple markets, my team at CNPA provides the resources to manage the process from start to finish. They have adapted to our reporting formats and data needs, enabling us to provide our end clients with thorough detail and follow up.”
— Heidi Houghton, LJL Marketing