Pivoting from the unforeseen cancellation of its annual Las Vegas Audience Development Summit in June, Great Western Audience Alliance is pleased to announce the launch of its Virtual Conference Series starting June 18.
The Virtual Conference series provides nine hours of relevant programming for audience executives. Panelists will illuminate challenges, solutions and best practices in print strategy, digital growth, consumer revenue, customer/reader experience and all aspects of audience engagement and retention.
This series is scheduled every other month, from June 2020 to April 2021; it is free to members and offered at a nominal cost to non-members.
First up: “Transitioning Audience from Print to Digital”: Strategic decisions about print reduction in planning a digital future, with panelists Walter Hussman, CEO of WEHCO Media and publisher of the Arkansas Democrat; Conan Gallaty, EVP and chief digital officer of the Tampa Bay Times; and Dan Schaub, corporate director of Audience Development at McClatchy Company.