Bill introduced to restrict commercial email advertising advertising

This morning, Assembly member Ed Chau (D-Arcadia) introduced AB 2546 which would prohibit certain email advertising.

The bill’s purpose is to “regulate the advertisers who use spam because they may obtain an unfair advantage over their competitors who engage in legitimate and lawful advertising practices.”

The measure expands the definition of email ad to include a “promotion,” “credit, stocks, bonds, sweepstakes, insurance, employment opportunities” and “any other solicitation.” It seeks to regulate SPAM email to the extent that it is not already regulated under the Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003 (CAN-SPAM).

CNPA is reviewing the bill’s language, along with hundreds of other bills still being introduced, to assess its potential impact on the industry and determine what position it will take.