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To protect and serve the common interests of its newsmedia members, to help members inform and thereby strengthen their communities, and to foster the highest ideals, ethics and traditions of journalism, a free press and the news profession.

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Borrell has ad-spend insights May 17

Borrell has ad-spend insights May 17

Gordon Borrell

Gordon Borrell

Advertisers are fretting about digital ad fraud and negative stories about social media. Are we in for a sea change?

Gordon Borrell, CEO of Borrell Associates, next Thursday will provide a California-custom webinar featuring insights from ad-spending trends in California markets, with forecasts on what the rest of 2018 should look like for local newspapers. A similar Borrell presentation in 2016 was well- received by members with a keen interest in demographics, competing media and advertising forecasts.

Borrell is a former chairman of the Local Media Association and past president of the Newspaper Association of America’s New Media Federation. His company produces industry-related advertising reports, offers revenue benchmarking for local online operations, gives presentations to companies and trade associations, and provides consulting services.

The webinar, from 10 to 10:30 a.m. Pacific on Thursday, May 17, is free to CNPA members.

Register now

Previously: Where’s the California ad spend?

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