Great design doesn’t come by accident. It’s both an art and, sometimes, a science.
How can you retain readership through design? How can you attract more readers through good story design? Here are a few of the topics Ed plans to cover in this expanded 60-minute webinar:
- Typefaces.
- Fonts (NOT the same as typefaces!).
- Size.
- Line spacing.
- Line length.
- Justified vs. flush left.
- Text wraps.
- Baseline grid.
- Tracking.
- Kerning.
- Word spacing.
- Indention.
- Sentence length.
- Paragraph length.
- Story length.
- Lists: Hanging indent and bold/bold cap leads.
- Widows.
- Orphans.
- Color.
- Editing for design.
- Style sheets.
- Linked.
- Nested.
“Capturing Readers with Effective Story Design: The Art (& Sometimes Science) of Newspaper Typography”
2-3 p.m. Pacific, next Thursday, June 21
Presenter: Ed Henninger
$39 for CNPA members
