‘Capturing Readers with Effective Story Design: The Art (& Sometimes Science) of Newspaper Typography’

Great design doesn’t come by accident. It’s both an art and, sometimes, a science.

How can you retain readership through design? How can you attract more readers through good story design? Here are a few of the topics Ed plans to cover in this expanded 60-minute webinar:

  • Typefaces.
  • Fonts (NOT the same as typefaces!).
  • Size.
  • Line spacing.
  • Line length.
  • Justified vs. flush left.
  • Text wraps.
  • Baseline grid.
  • Tracking.
  • Kerning.
  • Word spacing.
  • Indention.
  • Sentence length.
  • Paragraph length.
  • Story length.
  • Lists: Hanging indent and bold/bold cap leads.
  • Widows.
  • Orphans.
  • Color.
  • Editing for design.
  • Style sheets.
  • Linked.
  • Nested.

“Capturing Readers with Effective Story Design: The Art (& Sometimes Science) of Newspaper Typography”
2-3 p.m. Pacific, next Thursday, June 21
Presenter: Ed Henninger
$39 for CNPA members

Register now