Expired

‘Grant-Writing and Partnerships’

Wondering what you can do to receive newsroom grants or work with ProPublica and other nonprofits on projects? We have tips from people who’ve been successful and those who’ve worked on the receiving end of the process. Steve Dorsey, Vice President of Performance and Partnerships for GateHouse Media, offers tips collected from Florida Times-Union Executive…

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‘Classified Rescue’

Do you still have a Classified Section that advertisers want to buy and readers want to shop? Running Classifieds is a science and no one understands that science better than Janet DeGeorge (a line right out of TV’s “Bar Rescue”). In this webinar, DeGeorge will show sales managers step by step how to rescue your…

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‘Journalism from Your Phone’

Whether you’re an Android or Apple user, there are numerous apps and tools that can make storytelling by smartphone easier. Sarah Self-Welbeck from the Lubbock (Texas) Avalanche-Journal shows you tips and tricks on recording and editing audio and video, taking the best photos and time-saving tools that make journalism from your cell phone possible and…

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‘Selling Response’

Don’t have the highest circulation in your market or the lowest rates? Are your prospects claiming they have no money and that your print and digital publications no longer work? Are they turning to “free” social media instead? Don’t let that prevent you or your ad staff from bringing in serious ad revenue. You just…

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‘Media Generational Strategies: What Drives Your Consumers’

Can your products hit a bulls-eye with each generation you choose to target: Millennials, GenX, Boomers, Silents? How is generational strategy different from demographic strategy? In this webinar, we will discuss two fundamental truths to explain the dramatic differences among the generations and the need for all newspapers to understand those differences: Truth #1: Between…

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‘50 MORE Ideas in 50 Minutes’

This webinar will offer up creative ideas you can start working on in your newsroom immediately. This will be fast-paced, and will include references to the original stories as well as some great techniques to help you and can execute these stories in newsrooms of all sizes. Tim Schmitt has spent decades in various newsrooms…

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‘Money Beyond Money’

Finding new revenue streams, the real money beyond the “marketing budget,” in an industry undergoing rapid disruption can seem overwhelming. This insightful webinar will demystify the traditional sales process from selling print and digital to non-traditional in your local market. The presenter will provide tips and ready-for-market ideas that you can implement in your weekly…

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‘Building Lasting Relationships’

Engagement is becoming more important than ever for newsrooms. GateHouse Media’s Summer Moore offers some clear steps to start to build relationships with your readers, including in-person, social and online. Presenter Summer Moore is a digital project manager for GateHouse Media based in Austin, Texas. Summer works closely with GateHouse’s newspapers on digital training and…

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‘Working the Sales Funnel’

You are likely familiar with the Sales Funnel. But have you broken down each step of the process to understand what message and media placement have the greatest impact on an advertising campaign. In this session, we will cover the basics of the Funnel before digging into the best ad placement and message to guide…

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‘Newsroom Safety & Security’

Since the Capital Gazette shooting in June 2018, newsroom employees have wondered if they are safe in their workplace. We’ll go over personal safety tips and security information to ensure you’re informed. Jean Hodges is the senior director of content for GateHouse Newsroom. Hodges develops strategy and works with newsroom leaders on digital transformation, from…

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