Expired

‘Launching a Native Advertising Program In Your Newsroom’

Although native advertising has been a buzz word in the media industry for years, many news organizations have been reluctant to engage in this type of sponsored content. Join the native experts at GateHouse Media — on the content and sales side — to learn more about what native advertising is. We’ll cover how to…

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‘Five in 24: Ideas How To Grow Your Business’

What can newspapers learn from a professional marketer? Join Michael Libbie from Insight Advertising, Marketing & Communications for Five in 24. Five things your business can do in 24 hours to remanufacture your brand and … sell more. During the webinar you will learn: Less is More – People have the attention of a goldfish;…

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‘Sound and Storytelling: Capturing Better Audio’

Video, podcasts and radio stories all require consistent, compelling sound. In this session you will learn both technical and creative best practices that allow you to capture audio that enhances your story and engages your listeners and viewers. Presenter Val Hoeppner is a digital journalist, training and media strategist. She has worked in digital, mobile…

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‘Print Works: Successful Magazine Development’

8:30 a.m. Pacific, Wednesday, Oct. 17 Presenter: Leonard Woolsey, president and publisher, The Galveston (Texas) Daily News $15 per person for CNPA members.Details and registration

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‘Re-Thinking Real Estate Revenue NOW!’

8:30 a.m. Pacific, Wednesday, Nov. 14 Presenters: Jim Brown, vice president, sales and marketing, Borrell Associates; Brian Monihan, vice president and publisher, Pamplin Media; and Mike Blinder, president, The Blinder Group $15 per person for CNPA members.Details and registration

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‘SEO: Make It Work For You’

Still struggling to see numbers on stories you’re sure will find an audience? Discover what SEO expert David Stone is seeing in Google currently, and how you can drive your newsroom to produce more SEO-friendly content. Also, we’ll explore examples of where a headline missed, and where it succeeded. Remember, this means more people will…

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Free webinar: Covering health care

All reporting beats have learning curves, but covering health care is an especially tough assignment. It’s a fast-moving beat riddled with complexity. That’s true whether you’re covering a local hospital merger, rising premiums, or the latest twist in the effort to repeal the Affordable Care Act. But veteran reporters have proven strategies for sniffing out…

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‘Ten To Win – Top Ten Traits of Successful Media Consultants’

Do you have what it takes to be a marketing advisor and top performer in today’s competitive, complex and ever-changing environment? This session will describe the 10 attributes and activities that leading advertising executives possess and perform on a consistent basis. Before the session, take the challenge! Prepare a list of your top 10 and…

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