Does your newsroom react on gut instinct to decide what to cover? Do you feel like you’re doing the same stories everyone else is doing when you try to localize major regional and national stories? There’s a better way to make stories meaningful and relevant for local readers. The elements of news are timeless, because…

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How can your advertising department adjust to businesses putting a hold on advertising and the challenge of selling during this period of social isolation? Your publication has an audience that’s the envy of most organizations. So, how do you best leverage these print and digital assets, along with a little cutting-edge technology, to drive more…

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In this webinar, we will go over some strategies all types of media – newspapers, magazines, online, TV, others – are using to engage with their audience on Twitter. Though the platform is great for sending live updates and “breaking” situations, there are tons of opportunities for engagement with audiences locally and around the world.…

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In this webinar, Michael Zinser will cover the following three topics: Newsroom Union Organizing – Newsrooms have been organized at many newspapers, large and small, including The Missoula (Mont.) Independent, Casper (Wyo.) Star-Tribune, The Columbian (Vancouver, WA), Chicago Tribune, Omaha World Herald and others. Zinser will examine the causes of these unionizing efforts and how…

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Val Hoeppner is a digital journalist, training and media strategist. She has worked in digital, mobile and multi-platform journalism for more than 15 years. As CEO of Val Hoeppner Media and Consulting, LLC, Hoeppner travels to newsrooms, universities and media conferences where she creates and leads training for journalist in engagement, change management and developing…

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What are best practices around engagement journalism, and how can it inform elections coverage? In this webinar, Bridget Thoreson of media consultancy Hearken will share lessons learned from their partnerships with more than 250 organizations, including 50 newsroom projects specifically focused on elections coverage. This will include a detailed look at the Citizens Agenda, a…

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Online Media Campus webinars are free of charge to all CNPA Members, thanks to a grant from the California Press Foundation. Here’s what’s coming up: Where did the day go? This is a question we all ask. Ad sales expert Ryan Dohrn will share his top 10 time management tools that will help you boost…

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Over 90% of breaches are caused by human error. That is why it is critical to build cybersecurity awareness at your organization. This presentation is an introduction to cybersecurity and a focus on awareness by sharing details on best practices and common threats. Presenter Michael Anderson is a senior account executive at New Horizons. He…

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The best new ideas to bring your Classifieds back to life! Why is it some papers are thriving with pages of Auto display, while others aren’t? Why do some papers have giant real estate sections or monthly tabs? Why are some papers booming in employment display? Why do some papers have pages of Service Directory…

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Research has shown that subscribers that feel like they are part of a membership program are 48% more likely to retain. The Providence Journal has started a few subscriber-only efforts that everyone can do to help make their subscribers feel like they are a part of something. Summer Moore of GateHouse Media leads you through…

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