Expired

‘SEO: Make It Work For You’

Still struggling to see numbers on stories you’re sure will find an audience? Discover what SEO expert David Stone is seeing in Google currently, and how you can drive your newsroom to produce more SEO-friendly content. Also, we’ll explore examples of where a headline missed, and where it succeeded. Remember, this means more people will…

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Free webinar: Covering health care

All reporting beats have learning curves, but covering health care is an especially tough assignment. It’s a fast-moving beat riddled with complexity. That’s true whether you’re covering a local hospital merger, rising premiums, or the latest twist in the effort to repeal the Affordable Care Act. But veteran reporters have proven strategies for sniffing out…

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Free stuff: Extensive course in podcasting

Some of the smartest and most accomplished podcast professionals will help steer you through the world of podcasts, from developing an idea, producing and editing it, and making sure it grows and sustains itself. During this five-week course, you can log in to the course and complete activities throughout the week at your own pace,…

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‘Planning Enterprise (And 30 Ideas!)’

Need to cut out some time to plan that impactful enterprise story? We offer a number of tips on brainstorming, planning, and execution! And just to help you get started, we’ll be offering 30 great story ideas in 15 minutes. Tim Schmitt of GateHouse Media’s Newsroom Development team helps you lay the groundwork for some…

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‘Small Changes Can Make a Big Difference’

Writing, editing, photography, videography, website and social media management: How much can one person do? And how can you find time to develop new skills? When you’re working in a small or resource-strapped organization, transformation and innovation can feel impossible. But you can try new things. The key is inspiration … and planning. Sara Konrad…

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‘How to Turn Facebook’s Changes Into Big Ad Dollars!’

“I’m only doing Facebook advertising.” Do you cringe when you hear those words from an advertiser? Well, guess what? Facebook has made some major changes that could seriously impact your advertisers in a negative way! Facebook is limiting ads on their platform and raising prices. So, how do you turn this news into more ad…

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‘Don’t Forget About Social!’

In light of Facebook’s changes, a lot of newsrooms are turning their focus away from social. But it’s still vital to most of our readers, so we can’t forget it. Here we will talk about a few tips and tricks to work with Facebook’s algorithm and what makes a good Facebook group. Plus, what content…

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‘Capturing Readers with Effective Story Design: The Art (& Sometimes Science) of Newspaper Typography’

Great design doesn’t come by accident. It’s both an art and, sometimes, a science. How can you retain readership through design? How can you attract more readers through good story design? Here are a few of the topics Ed plans to cover in this expanded 60-minute webinar: Typefaces. Fonts (NOT the same as typefaces!). Size.…

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‘Getting People to Pick Up Your Paper’

This is Newspaper Academy’s most popular webinar … and why not? Everyone wants to get more readers, and this webinar is just about how to do that. Kevin Slimp, director of the Newspaper Institute at the University of Tennessee, will explain how to get people to pick up your paper. He will discuss research, focus…

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‘Revamping Your Sports Coverage Plan’

While game stories are important, adding new features and better coordination to your overall prep and college coverage plan can help maximize your resources. Former Niagara Falls Gazette sports editor and APSE member Tim Schmitt of GateHouse Media talks about building a better plan in advance of the fall sports season. Schmitt has spent decades…

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