Expired

‘Planning Enterprise (And 30 Ideas!)’

Need to cut out some time to plan that impactful enterprise story? We offer a number of tips on brainstorming, planning, and execution! And just to help you get started, we’ll be offering 30 great story ideas in 15 minutes. Tim Schmitt of GateHouse Media’s Newsroom Development team helps you lay the groundwork for some…

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‘Small Changes Can Make a Big Difference’

Writing, editing, photography, videography, website and social media management: How much can one person do? And how can you find time to develop new skills? When you’re working in a small or resource-strapped organization, transformation and innovation can feel impossible. But you can try new things. The key is inspiration … and planning. Sara Konrad…

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‘How to Turn Facebook’s Changes Into Big Ad Dollars!’

“I’m only doing Facebook advertising.” Do you cringe when you hear those words from an advertiser? Well, guess what? Facebook has made some major changes that could seriously impact your advertisers in a negative way! Facebook is limiting ads on their platform and raising prices. So, how do you turn this news into more ad…

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‘Don’t Forget About Social!’

In light of Facebook’s changes, a lot of newsrooms are turning their focus away from social. But it’s still vital to most of our readers, so we can’t forget it. Here we will talk about a few tips and tricks to work with Facebook’s algorithm and what makes a good Facebook group. Plus, what content…

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‘Capturing Readers with Effective Story Design: The Art (& Sometimes Science) of Newspaper Typography’

Great design doesn’t come by accident. It’s both an art and, sometimes, a science. How can you retain readership through design? How can you attract more readers through good story design? Here are a few of the topics Ed plans to cover in this expanded 60-minute webinar: Typefaces. Fonts (NOT the same as typefaces!). Size.…

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‘Getting People to Pick Up Your Paper’

This is Newspaper Academy’s most popular webinar … and why not? Everyone wants to get more readers, and this webinar is just about how to do that. Kevin Slimp, director of the Newspaper Institute at the University of Tennessee, will explain how to get people to pick up your paper. He will discuss research, focus…

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‘Revamping Your Sports Coverage Plan’

While game stories are important, adding new features and better coordination to your overall prep and college coverage plan can help maximize your resources. Former Niagara Falls Gazette sports editor and APSE member Tim Schmitt of GateHouse Media talks about building a better plan in advance of the fall sports season. Schmitt has spent decades…

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‘How to Turn Facebook’s Changes Into Big Ad Dollars!’

“I’m only doing Facebook advertising.” Do you cringe when you hear those words from an advertiser? Well, guess what? Facebook has made some major changes that could seriously impact your advertisers in a negative way! Facebook is limiting ads on their platform and raising prices. So, how do you turn this news into more ad…

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‘10 Sales Tips to Immediately Increase Ad Revenue’

Tim Smith has developed a reputation among the newspaper world as the best when it comes to offering straightforward, easy-to-implement ideas to increase ad sales. In this session, Tim will pick 10 of his all-time favorite tips to help your ad staff increase sales immediately. “10 Sales Tips to Immediately Increase Ad Revenue” 11-11:50 a.m.…

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‘The Basics of Adobe Illustrator: Start Creating Artwork Immediately!’

If you’ve attended classes led by Kevin Slimp, you know you are going to get more information than you bargained for. Slimp has been teaching newspaper designers how to use software to its fullest potential for two decades. You probably already have Illustrator on your computer. No matter the version, this webinar is for you.…

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