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To protect and serve the common interests of its newsmedia members, to help members inform and thereby strengthen their communities, and to foster the highest ideals, ethics and traditions of journalism, a free press and the news profession.

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CNPA Ad Services announces network expansion

CNPA Ad Services announces network expansion

CNPA‘s Advertising Services division announced today that its network of classified advertising has attracted 28 new members, an increase of 10%, since the beginning of the year. The network now has 271 partners that earn 55% commission on each classified ad placement.

In the past six months, Ad Services has placed 1,676 direct-placement ads in 676 member newspapers and paid out $2.9 million to publishers.

In addition to the commission on ads that members upsell to the network, the classified program includes the following features:

•      Ads run one time in a one-week timeframe.
•      CNPA staff emails ad flights each Tuesday before the week that starts on Sunday.
•      Classified liner (Cal-SCAN) ads are provided in block format upon request.
•      Random audits to ensure the program’s integrity and rebate payout.
•      Semi-annual rebates paid in July and January based on the proportionate share of revenue in the rebate pool.
“These advertising networks were created as a funding mechanism to generate incremental revenue and new business for our publishers,” said Cecilia Drake, CNPA’s director of Advertising. “The association’s share of revenue helps to support the industry’s advocacy efforts as well as other member services.”

CNPA has been connecting newspapers and advertisers for more than 30 years, statewide and beyond. The Advertising Network operates as a sales force for publishers interested in generating new revenue.

New network members include:

Cal-OSHA Reporter
Banning Record Gazette
Redlands Community News
Yucaipa/Calimesa News Mirror
Highland Community News
Fontana Herald News
Sun Lakes Life
Los Cerritos Community News
La Mirada Lamplighter
Norwalk Community News
Pico Rivera Community News
Commerce Community News
Downey Community News
East Bay Express
Gilroy Dispatch
Hollister Freelance
Marin Pacific Sun
Morgan Hill Times
San Jose Metro Silicon Valley
Santa Cruz Good Times
Santa Rosa North Bay Bohemian
Scotts Valley Press Banner
Watsonville Register Pajaronian
Lamorinda Weekly
Monterey County Weekly
Pioneer Review
San Bernardino American News

Learn more at the CNPA website or contact Cecelia Drake, (916) 288-6011.