Digital Ad Services

Guaranteed premium above-the-fold inventory across California publishers – not a blind or backfill network.

NEW! Premium Network

Our dedicated operations team tracks and optimizes campaigns daily – we are a fully managed professional service. And…We go beyond newsprint and digital newspaper sites. Let us help create the perfect multi-media mix to meet your objectives.

  • Consumer and Business

    Reach both consumer and business audiences effectively.

  • Political and Advocacy.

    Amplify your political campaigns and advocacy messages to engage and influence your target constituents.

  • Precise Targeting

    Deliver directly to the most relevant audience segments with pinpoint accuracy.

  • Brand-Safe Reach

    Reach consumers wherever they may be and on brand-safe sites they visit daily.

  • Customized Programs

    Customize a client-driven program using first- and third-party data sources.

  • Tailored Tactics

    Create tactics that are specific to your campaign needs: Demographic targeting, Behavioral targeting, Contextual targeting, Search re-targeting, Site-Site re-targeting, Mobile device ID targeting

  • Exclusive Access

    Exclusive access to Private Marketplace deals to elevate your digital campaign.

Boost Your Reach with Digital Advertising

Contact us today to discover how our expert digital advertising services can connect you with your ideal audience and elevate your brand.

Get Started

How it works

Addressable Geo-Fence Network

  • Takes location geographic targeting a step further.
  • Place an invisible fence around specific addresses or locations.
  • Builds custom audiences based on users who are within or have been within a specific boundary.
  • Reaches users at the right moment with targeted messaging driving engagement and increasing response rates.
  • Interacts with users at your locations.
  • Disrupts buying behaviors at competitor locations.

Streaming-Connected TV and OTT (over-the-top)

  • The happy medium between television and digital video.
  • Connected TVs is a ground-breaking solution for premium video content to reach more users than ever before.
  • Non-skippable 6 to 15-second video ads allow you to reach viewers with your entire message on any device through any streaming platform.

Audio Network-Digital Radio

  • Ads streamed over an internet connection or cellular data network rather than traditional radio.
  • Allows for targeting by locations, demographics, behaviors, interests, musical genres, and playlists, such as dinner, workout, travel, etc.
  • Pocket Casts and Podcasts or both.

Out-of-Home OOH and DOOH

  • OOH (Out-of-Home) — Single image fixed ad placed in public places, airports, buses, taxis, billboards, travel locations etc. for a specific period.
  • DOOH (Digital Out-of-Home) — Multiple animated images displayed for a short time via digital screens delivering interactive content to people at gas stations, digital billboards etc.

Contact Digital Ad Services

Contact CNPA Advertising Services for your digital advertising solutions.

Support by Email

Cecelia Drake
Chief Revenue Officer
California News Publishers Association
cecelia@cnpa.com

Support by Phone

Call: (916) 288-6011

Office

California News Publishers Association CA SBE Certified – Supplier #36422
1517 H St #407
Sacramento, CA Sacramento
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Our Mission

Serving California Newspapers Since 1888

CNPA’s mission is to protect and serve the common interests of its news media members, help members inform and strengthen their communities, and foster the highest ideals, ethics, and traditions of journalism and a free press.