The Key Executives Mega-Conference will be held Feb. 26-28, 2018, in San Diego.
An expanded program with four tracks provides two dozen options to choose from during breakout sessions. The four tracks cover high-value topics, including:
1. Building Value in Our Core Brands Now
Best practices in vertical, programmatic, audience and revenue growth, plus user experiences.
2. Transformation
Creating New Opportunities from Disruption
Optimizing your use of data, third-party platforms and tools, CRM and more.
3. Diversification and Entrepreneurship
Exploring new revenue streams in print, digital, events, e-commerce … and more.
4. Case Studies on the Solutions Stage from Technology Partners
The latest developments in revenue generation, audience development and engagement, and data intelligence from our industry’s R&D partners. Specifics on Solutions Stage presentations will be announced on the Mega-Conference website this afternoon.
The Mega-Conference is sponsored by Inland Press Association, Local Media Association and SNPA Southern Newspaper Press Association. CNPA is an Association Partner. CNPA members receive admission to the Mega-Conference at the member rate of $895. Is your company a CNPA-member weekly publisher? Enter WEEKLY (all caps) in the promotion code at registration to attend for $595.
The News Media Alliance will host adXchange 2018 following Mega-Conference. The Feb. 28-March 2 event is open to newspaper and advertising and agency executives and is designed to facilitate productive meetings and discussions in a one-on-one environment.
