Want to write email newsletters that people actually want to read? Do you see opportunities to grow referrals from emails? We’ll share ideas for where to put your resources, best practices, writing with tone (or not) and the technical how-to. GateHouse’s Senior Director of Content Jean Hodges will help you maximize your newsletter potential.
Presenter Jean Hodges is the senior director of content for GateHouse Newsroom. Hodges develops strategy and works with newsroom leaders on digital transformation, from newsroom structure to using analytics to inform news decisions. As journalists face myriad challenges, the best are experimenting with new ways to draw readers in, while fearlessly tackling watchdog reporting and sticking up for the underdog.
“Engaging Readers with Email Newsletters”
11 a.m.-Noon PST, Thursday, Nov. 9
$35 for CNPA members
