Borrell & Associates has completed its 2017 survey of 3,551 local advertisers, and the basics are available in an easy-to-read, 15-page Powerpoint deck.
In addition, Gordon Borrell is holding a 45-minute webinar tomorrow to review the findings and issue the 2018 Forecast for local advertising.
Borrell knows that the slide above is a downer, so he offered these bits to share:
- 81 percent of advertisers say they’re NOT planning on cutting print advertising
- Newspapers are the second most popular media choice among small-to-medium-size businesses, behind digital media
- For driving new business, Newspapers rank No. 2, behind social media
The Executive Summary is free. Get it
The webinar, at 11 a.m. PDT this Wednesday, is $195. Register
The full report is $995. Get it
