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To protect and serve the common interests of its newsmedia members, to help members inform and thereby strengthen their communities, and to foster the highest ideals, ethics and traditions of journalism, a free press and the news profession.

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Free stuff: Summary of Borrell ad-spend report

Free stuff: Summary of Borrell ad-spend report

Borrell & Associates has completed its 2017 survey of 3,551 local advertisers, and the basics are available in an easy-to-read, 15-page Powerpoint deck.

In addition, Gordon Borrell is holding a 45-minute webinar tomorrow to review the findings and issue the 2018 Forecast for local advertising.

Borrell knows that the slide above is a downer, so he offered these bits to share:

  • 81 percent of advertisers say they’re NOT planning on cutting print advertising
  • Newspapers are the second most popular media choice among small-to-medium-size businesses, behind digital media
  • For driving new business, Newspapers rank No. 2, behind social media

The Executive Summary is free. Get it

The webinar, at 11 a.m. PDT this Wednesday, is $195. Register

The full report is $995. Get it

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