‘Getting People to Pick Up Your Paper’

Getting people to pick up your paper is the top priority of many newspapers right now. Sure, we need to sell advertising, but if people aren’t picking up your paper, you won’t have many advertisers. Why do
readers pick up one paper over another? What would make someone subscribe to your paper – or what would turn them off from subscribing? Kevin Slimp speaks on this topic at newspaper conferences internationally.

Presenter: Kevin Slimp
March 14 at 11 a.m. Pacific
Details and registration