Golden State Warriors shooter Klay Thompson is BANG reader
Klay Thompson of the Golden State Warriors has partnered with Bay Area News Group to promote readership of its news on devices or in print.
“We knew we wanted to partner with Klay after we found out that his pre-game ritual is reading the newspaper,” said Olga Mitina, BANG’s marketing director. “We thought he would be a perfect spokesperson for us and remind our local communities how important it is to stay informed and to turn to a trusted source of information for your news.”
Thompson appears in a print, digital and outdoor marketing campaign that began Oct. 23. A 90-second video features the player describing his pre-game reading ritual and why being informed is important.
A voice-over closes the clip with “Start a new ritual. Read the paper. Digital or print.”
The partnership includes charity donations for each new subscription under “The Klay Offer” and, at Thompson’s request, delivery of newspapers to Oakland schools to promote literacy.