Included in the spate of bills signed by Governor Jerry Brown at the end of the legislative session was AB 2899 by Assemblywoman Blanca Rubio (D- West Covina) that adds advertisements placed by a suspended licensee to the list of cannabis ads that are prohibited from publication.
Specifically, AB 2899 prohibits a licensee from publishing or disseminating advertisements or marketing of cannabis and cannabis products while the licensee’s license is suspended.
Current law already prohibits a licensee from publishing or disseminating a cannabis advertisement that:
(a) Is false or untrue or tends to create a misleading impression;
(b) Contains any statement concerning a brand or product that is inconsistent with any statement on the product’s label;
(c) Contains any statement, design, device, or representation which tends to create the impression that the cannabis originated in a particular place or region, unless the label of the advertised product bears an appellation of origin, and such appellation of origin appears in the advertisement;
(d) Advertises or markets on a billboard or similar advertising device located on an Interstate Highway or on a State Highway which crosses the California border;
(e) Advertises or markets cannabis or cannabis products in a manner intended to encourage persons under 21 years of age to consume cannabis or cannabis products.
(f) Is attractive to children;
(g) Advertises or markets cannabis or cannabis products on an advertising sign within 1,000 feet of a day care center, school providing instruction in kindergarten or any grades 1 to 12, inclusive, playground, or a youth center.
The new law becomes effective on January 1, 2019.