What strategies are newspapers employing to survive the digital age, and which ones are working? A Master’s student asks California newspaper people to take part in a survey for his MBA degree dissertation by spending 4 minutes answering questions like: Has your newspaper launched a Mobile App in the last 5 years?
“If you complete my survey, I will share all the survey data gathered with you and I will enter you into a drawing for a $100 Amazon voucher,” Jason Steele writes.
“I’m currently working in the IT department of the Cayman Compass newspaper in the Cayman Islands. I’m undertaking an MBA at the University of Liverpool in the UK and the title of my dissertation is ‘Strategies for North American & Caribbean Small to Medium Sized Newspapers to Survive in the Digital Age.’”
You can find the link to the survey here. Please complete by April 26.