‘Headlines That Pop!’

Engaging, creative, yet informative headlines don’t just happen. Jean Hodges walks through best practices, creative planning processes and tips for reporters, editors and designers. Headlines have never been more important for attracting readers online and in print. Learn the art and science of writing winning headlines.

Co-presenter Tim Schmitt has spent decades in various newsrooms – some print, and some broadcast. He was a sports reporter, news reporter, and then managing editor of his hometown paper, the Tonawanda News in New York, where he led an award-winning editorial page. He has worked as an editor, staffer and longtime contributor with the Arizona Daily Sun, the Mesa Tribune, the Arizona Republic, the Buffalo Current, and the Niagara Falls Gazette, where he was executive sports editor over four dailies.

Co-presenter Jean Hodges is the senior director of content for GateHouse Newsroom. She develops strategy and works with newsroom leaders on digital transformation, from newsroom structure to using analytics to inform news decisions. As journalists face myriad challenges, the best are experimenting with new ways to draw readers in, while fearlessly tackling watchdog reporting and sticking up for the underdog.

“Headlines That Pop!”
11 a.m.-Noon PDT, Thursday, Sept. 21
$35 for CNPA members

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