Pivoting and repositioning were underway long before the digital audience shift and then the pandemic. Two publishers with a keen eye to balancing news and revenue will join CNPA’s next webinar on Thursday, Nov. 12.

Join us for “Evolving, Transitioning, Optimizing,” sponsored by TownNews.

The three parts:

Evolving: with Greg Robinson (The Press, Brentwood, Contra Costa County) and McNaughton Newspapers’ Taylor Buley (Winters ExpressDavis Enterprise).

The publishers will describe how their distribution operations had been changing prior to the pandemic. And they will show how they changed course and forged ahead during it.

Transitioning: with Jim Iovino, NewStart Alliance/ West Virginia University

The university professor and NewStart initiative leader ‘s program aims to recruit, train and support the next generation of community newspaper owners and publishers across the country. Iovino will outline the program and describe these prospective new owners.

Optimizing: with Eric Erickson and Chris Smith, Global Newspaper Solutions

Erickson and Smith will offer guidance for newspapers aiming to converge print, web, mobile, email editions and other media. Their company deals in finding operational efficiencies in such areas as production, printing mailing and telesales.

Exclusive sponsor TownNews is a class-leading provider of digital content-management systems and data integration. Its recent tools include the iQ Audience+ platform and the News Nirvana Initiative. John Montgomery is TownNews’ executive media sales manager. More at Town News.

Register now.

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