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Ledger Dispatch’s augmented reality app is E&P winner

Ledger Dispatch’s augmented reality app is E&P winner

Editor and Publisher has released its annual list of “10 Newspapers That Do It Right,” which honors “innovative revenue strategies, impactful journalism, and creative audience growth.”

Among the honorees is the Ledger Dispatch in Jackson, The Rural Blog reports:

“The Ledger Dispatch in Jackson, Calif., the smallest paper on the list, at 5,000 circulation, made the cut because of Publisher Jack Mitchell’s efforts to help papers make more money with augmented reality. ‘Partnering with Strata, a developer of AR platforms, he created Interactive News, software that works with newspapers to create their own AR app and publish augmented reality content over any article or advertisement,’ E&P reports.

‘So far, Interactive News has been successful for not only the Ledger Dispatch, which has increased its revenue by 30 percent, but for several other newspapers using the app as well,’ 30 apps ‘with 50 to 60 products.’”