OwnLocal acquires Wanderful

OwnLocal, a digital-advertising platform and CNPA Allied Partner, has acquired Wanderful, a newspaper digital-circular solution.

Wanderful has roots in Travidia, which launched FindNSave and later acquired iCircular from the Associated Press, a CNPA Allied Partner.

“OwnLocal specializes in running digital marketing campaigns for newspapers’ local advertisers, all starting from their print ads,” OwnLocal founder and CEO Lloyd Armbrust said.

“Wanderful and Travidia (its previous name) [have] been around for almost 20 years and they’ve collected millions of records of how local businesses advertise online, specifically in print,” Armbrust told
TechCrunch. “This meta data is being used to enhance our machine learning/computer vision capabilities for automatically building local ad campaigns.”

OwnLocal is headquartered in Austin, Texas. Wanderful, with an operations center in Chico, will continue as an independent business.