Revamped CNPA.com sharpens focus on member service, diversity
February 2, 2021
CNPA has launched a completely revamped website to give its 450-plus daily, weekly and digital news members easier access to its portfolio of advocacy, legal and advertising services.“The site sharpens our focus,” said Charles Ford Champion II, president and CEO of the association. “The news gathering and reporting business is transforming to adapt to technology-savvy consumers, and we need to keep pace.“A contemporary web presence helps us engage more meaningfully with members,” he said. “It will also help position CNPA as a user-friendly, go-to source for thoughtful advocacy on freedom of the press and the role of journalism in the lives of Californians.”
The new CNPA.com gives visitors access to five categories of service. It hones in on advocacy, so members and legislators know the industry’s viewpoints on issues of the day.Among the most critical for 2021, according to Champion, are those that involve the preservation of public notice advertising, access to public records and opening meetings, journalist protections, and distribution solutions that ensure an economically and socially vital independent local news ecosystem.The site expands CNPA’s outreach to new and existing members.“The CNPA Board has made diversity a top priority,” Champion said. “The new website was built to help us attract members from the entire publishing spectrum: from freelancers and campuses to large publishing organizations, weeklies, dailies, ethnic, non-English-speaking and cultural publications.”One of CNPA’s most-utilized services is its legal Helpline. The “Legal Help” tab at CNPA.com puts members a click away from a Legal Helpline where they can get clarifications on the law with regard to public records, privacy and publisher rights. Members are encouraged to use the online form at CNPA.com/legal-help to ensure timely responses to inquiries.CNPA.com also features the association’s advertising and revenue-enhancement programs as well as important annual activities such as the California Journalism Awards.