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‘Show me some swagger!’ Blinder says

‘Show me some swagger!’ Blinder says

When Mike Blinder takes the CNPA Press Summit stage Friday morning, April 13 in Sonoma, the presentation will go something like this:

  • Every type of media is being disrupted, but the press gets the most attention about our disruption. No radio announcers are talking about their audience cratering. No TV people are complaining, “Gee, the networks are screwing me. “Only we get yelled at about our demise.”
  • The data on audience, and on advertisers’ perception of us, may indicate that small- to medium-size businesses are advertising in other venues. But community newspapers are still the place people go for unique local information … and local sports.
  • Coach Blinder will remind you that your core competence is as storytellers. He knows that good leadership has great costs. But a publisher who lives and works in the market doesn’t hurt. You really should have someone locally to lead the paper, he says.
  • You can run lean and mean and still tell great stories and be profitable.
  • Accept your profitability at certain levels. But do pay attention if people bad-mouth your products.
  • “Where’s the bread and butter?” someone in the Sonoma audience may wonder. Blinder’s got the goods: It’s not retail. It’s in service-related businesses: “Treat them like ROP, not a business directory. They represent a whole lot of little dogs; service the hell out of them.” That means full-year contracts with modest but steady revenue.
  • “Local advertisers still want newspapers, first, to help them obtain new customers; and then for branding and keeping their customer base.” With that confirmation, continue to produce and publish the best, most relevant content you can afford. And make it look good. If people say your products suck, that’s one thing. If they say nothing, you’re in big trouble.
  • We’re not losing!” The Coach will enthuse. “Treat your print product as the best niche product in the market.”

Join us! Please register by April 5

“Navigating a New Tomorrow” is your glimpse into the future. From the evening of Thursday, April 12 through Saturday afternoon, April 14, plan to immerse yourself and your team in a day of crucial, top-level discussions and insights.

Here are highlights:

“A Playbook for Newspapers of the Future,” with Lincoln Millstein, senior vice president of Hearst and special advisor to Chief Executive Officer Steven R. Swartz.

“It’s Time for Us to Get Our Swagger Back,” with Mike Blinder, president of The Blinder Group, a Florida-based firm that assists in maximizing revenue for their clients, through effective on-site sales training and revenue generation programs.

“Connecting the Dots … Audience and Advertising,” with Christian A. Hendricks, president of the Local Media Consortium and former vice president for strategic initiatives at McClatchy.

“Survey says…Why people really subscribe … and how to act on it,” with Tom Rosenstiel, executive director of the American Press Institute and one of the nation’s most recognized thinkers on the future of media.

“Making Circulation Count,” a panel discussion led by Adel Ibrahim, senior vice president of circulation at Digital First Media.

“Newsroom Leaders as Revenue Producers … NOT FAKE NEWS,” with Neil Chase, executive editor of Bay Area News Group, who leads the newsroom of The Mercury News and the East Bay Times and their associated websites and mobile apps. Previously: Your newsroom is a moneymaker, Neil Chase says

“Hot Ideas & Cold Beer and Vendor Roundtable,” with 2015-16 CNPA President Dean Eckenroth, publisher of the Coronado Eagle & Journal and president of Eagle Newspapers, which also includes the Eagle & Times in Imperial Beach.

A special Saturday morning program is being developed.

The California Journalism Awards Banquet will follow, hosted by Will Fleet, publisher of the Tracy Press.

Special events include a wine pairing dinner on Friday and a wine tasting on Saturday afternoon.

Registration for the Summit is $195 for those who stay in the host hotel. Meals are extra. Bring your team: Second registrants are $95 and additional registrants are free.

Final reminder: Summit registration absolutely must close April 5.

The 2018 Summit succeeds thanks to our member-company sponsors:

Host ($15,000)

  • Bay Area News Group
  • Hearst
  • Los Angeles Times
  • Southern California News Group

Summit ($5,000)

  • Coronado Eagle & Journal
  • McClatchy
  • Sonoma Media Investments

Event ($2,500)

  • Palo Alto Weekly
  • Napa Valley Register
  • Voice Media Ventures

The Summit committee also thanks its Vendor Supporters:

Diamond Partners ($8,000)

  • Currow Weeks & Associates, Inc.

Gold Partners ($6,000)

  • Interactive News
  • Southwest Offset Printing
  • Ultimate PrintSource

Silver Partners ($4,000)

  • Davis Wright Tremaine LLP
  • FWD Management Group
  • Jassy Vick Carolan LLP
  • Marketing G2
  • XNI Services

Exhibitors ($2,000)

  • AMG/Parade
  • Associated Press
  • Blue Waters Marketing
  • Gold Country Printing
  • MSG Marketing Solutions Group
  • Pre1 Software
  • Tecnavia
  • United Reporting

Get complete Summit details

Are you a vendor? Get onboard

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