Southern California News Group rebrands Hispanic products

Carlos Aviles

Carlos Aviles

Southern California News Group recently repositioned its Hispanic news products under the Excélsior umbrella, the Orange County Register reports.

Impacto USA in the Los Angeles area and La Prensa in the Inland Empire both will carry the Excélsior branding, and the content for all soon will be carried on a common website, ExcelsiorCalifornia.com.

“Our Spanish-language media plays a vital role in serving Southern California’s diverse and growing Latino communities, and we are taking steps to grow our print and digital offerings and deliver the most relevant information to readers,” said Hispanic publications editor Carlos Aviles. “Our mission is to provide content that is actionable and helps our readers lead better lives.”

The total audited distribution for the three Excelsior newspapers is 392,557, the article said.