‘Tourism Recovery Act’ advances in Senate
March 10, 2021
Sen. Mike McGuire’s (D-Healdsburg) $45 million “California Tourism Recovery Act” has advanced in the California Senate. The Senate Business, Professions and Economic Development Committee voted unanimously to approve SB 285, and it will now go to the floor of the Senate for a vote.CNPA vigorously supported this initiative, a one-time appropriation to fund an in-state and western drive market campaign which anticipates substantial advertising revenue for newspapers in the state. The campaign will launch when the California Department of Public Health declares it is appropriate to resume travel and could deliver $10.3 billion in business revenue and $865 million in additional taxes.Sen. McGuire’s bill would require the California Travel and Tourism Commission to spend $45 million on strategic media to jump start the recovery of the travel and tourism industry in the State. The campaign is designed to help reverse the impact of the pandemic on the industry, which creates $145 billion in annual business and generates $12.5 billion in state and local taxes.This is an important piece of legislation, so please contact your legislators and urge them to support it. The bill gives a much-needed boost to the state’s devastated hospitality industry; and for newspapers, particularly those that serve ethnic and minority communities, it is a prospective lifeline of advertising revenue that will help preserve community news at a time when it is most needed.CNPA has told legislators that the Association will do its part by urging members to match Visit California’s print and digital newspaper ad placements for the campaign. It’s a two-for-one idea to help ignite our local economies and encourage aggressive placements in our member publications.Questions? Brittney Barsotti, CNPA general counsel, (916) 288-6006.