‘Using all your sales tools: Selling effective multi-channel campaigns’
This webinar puts the strategy in creating and selling multi-channel marketing strategies. From the start you’ll learn why geo-targeting, contextual and behavioral targeting based on search or browsing history, and social advertising are not products, but tactics.
Digital advertising sales entrepreneur Greg Swanson-whose deep experience includes directing digital sales at major media chains and co-founding one of the nation’s largest travel guide business-will review integrated packages incorporating both digital and print that work.
“Using all your sales tools: Selling effective multi-channel campaigns”
Presented by Greg Swanson, partner/business development leader, Itzontarget.com and Destination Commerce Corp.’s OneBoat community CMS
Noon Pacific, Tuesday, March 13
$15 for CNPA members