For a clear, layman’s perspective on search-engine optimization and AI technology, carve out an hour (or less) to view last week’s webinar hosted by Our Hometown, a CNPA Allied Member.In “AI Technologies and SEO for News Publishers,” Michael Cottam, an SEO consultant, interpreted announcements from Google simply and clearly. He also explained the evolving world of artificial intelligence bots and their usability or peril for news people.The quick hits:
- ChatGPT is like a search engine on steroids.
- Strong SEO techniques are crucial to getting your content in front of desirable viewers.
The March 17 recording is time-stamped by chapter, so you can find the topic that works for your viewing time. (Your Grubbiest Executive plans to re-watch the sections on link spam and schema markup.)Matt Larson, Our Hometown’s president and CEO, hosted the webinar.
