Admission to Online Media Campus webinars is free in 2019 for anyone at a CNPA-member organization, thanks to grant support from the California Press Foundation.
Online Media Campus provides webinar programs on writing and editorial topics, print and online advertising sales, technology, social networking, management issues and much more. Each program runs approximately 60 minutes and is designed to be interactive.
A post-webinar follow-up by presenters is included to ensure that all questions are answered. These cost-effective and time-efficient webinars are designed to offer fresh ideas to improve job skills, without the need for travel and time away from the office.
Since 2010, CNPA has joined other state press associations in promoting Online Media Campus programs. To date, more than 25,000 have taken part in the webinars, at a basic rate of $35 per person.
With the free CNPA offer, anyone on your staff can register for free using this code: CAtraining. To view archived webinars, please email firstname.lastname@example.org for free archives access.
“Working the Sales Funnel”
11 a.m.-Noon Pacific, Thursday, Feb. 28
Presenter: Korena Keys, Key Media Solutions
Free for CNPA Members
You are likely familiar with the Sales Funnel. But have you broken down each step of the process to understand what message and media placement have the greatest impact on an advertising campaign.
In this session, we will cover the basics of the Funnel before digging into the best ad placement and message to guide customers through their decision journey.
Following this session, you will better understand the role that your newspaper plays in the process and how to incorporate “new” and “old” media into a cohesive ad campaign.
Presenter Korena Keys, founder of Key Media Solutions, is best known for developing her own unique approach to media strategy and digital marketing. This quickly earned her the business and respect of companies across the United States and Canada. In just eight short years, Keys has successfully taken her digital media firm to the front lines in an over saturated industry. Keys has served as the president of the board for South Dakota Advertising Federation, chair of the board for the Community Outreach, held a seat on city council, and is active in multiple community organizations that are dedicated to helping others.
Register now for free by using this CNPA code: CAtraining.